Western Cape Finance MEC Alan Winde is considering naming and shaming overnight accommodation establishments which are found to be charging soccer fans excessive rates during the tournament.

He made the announcement at the V&A Waterfront, where the 6th annual Cape Town Tourism Destination Conference is underway.

Winde said they are just about ready to start welcoming World Cup visitors to the Western Cape.

The MEC said he was encouraged by a recent pledge by several tourism associations in the province. They have agreed to keep hotel, backpacker and restaurant prices reasonable.

For those who do not play the game, Winde has a surprise in store.

The MEC said if they receive reports of excessive pricing, they will investigate and might be forced to name and shame the culprits.

(Edited by Danya Philander)